As an SME, you have undoubtedly heard a lot about the power of online marketing, and rightfully so - the digital age has revolutionised how we do business.

However, don't let the hype around online marketing fool you. Plenty of offline marketing strategies are highly effective, and leaflet distribution is one of them.

At Flow Fulfilment, we believe that leaflet distribution is a smart and strategic investment for SMEs, especially those looking for a continual stream of new enquiries.

In this blog post, we'll explore why leaflet distribution is more effective than you might think, and how our long-term strategies can take your business to the next level.

How Effective is Leaflet Distribution?

Firstly, let's address the elephant in the room - how effective is leaflet distribution really? The short answer is, very effective.

According to a survey by the Direct Marketing Association, 79% of recipients either keep, pass along, read, or glance at the contents of a leaflet that comes through their door. This means that your message has a much higher chance of being seen and absorbed compared to other forms of advertising.

Furthermore, leaflet distribution is highly targeted, as you can choose exactly which areas to distribute your leaflets based on your target audience. This means you can tailor your message to a specific demographic and increase the chances of getting a response.

Learn more about drip effect marketing

Big Benefits with Door to Door:

Here are some key benefits of door to door leaflet distribution:

1. Highly targeted:You can target specific areas where your target market resides or is likely to frequent. This ensures that your message reaches the right people.
2. Cost-effective: Leaflet distribution is a relatively low-cost marketing strategy compared to other methods like TV or online advertising.
   
3. Tangible:A physical leaflet provides something that digital marketing cannot - a tangible item that people can hold and keep.
   
4. Measurable:With the right tools, you can track the success of your leaflet distribution campaign and make adjustments as needed.

So many stats back up the effectivenss of leaflet drops. These ones may surprise you:

"The research shows that when people consume mail, the parts of their brain associated with laying down long-term memories were over 70% more active than when consuming TV and 40% more active than for email." DMA

"A door drop is interacted with 2.8 times." MarketReach

"Consumers see mail as a medium of authority – one they prefer for things that are important, formal or official – whilst 57% say that receiving mail makes them feel more valued." DMA

"90% of campaigns that included door drops saw an increase in new customers, compared to 59% of those without." MarketReach

"Mail is generally remembered by customers with research showing it has 35% better recall than social media advertising and 49% more than email." MarketReach

"The younger generation are engaging with door drops because it's a novelty to get a physical item." MarketReach

Leaflet Drop Long-Term Success

So, how can Flow Fulfilment take your leaflet distribution strategy to the next level? Our approach is all about long-term success rather than a quick-fix solution.

We focus on sharing with you the old-age marketing principle of drip effect marketing - where you regularly repeat to the same audience, creating brand awareness, trust, and, most importantly, brand engagement.

We work with you to create a campaign tailored to your specific goals and target audience. We use data-driven insights to continually optimise and improve your campaign over time.

Our complete package includes complementary demographic targeting (using Experian software), graphic design, printing, and delivery, so you can have peace of mind knowing that every aspect of your leaflet distribution campaign is taken care of by our experienced team.

Next Step

In conclusion, leaflet distribution is a highly effective marketing strategy for SMEs and one that should not be overlooked in the digital age.

At Flow Fulfilment, we focus on providing long-term solutions that will drive results for you. Contact us today to see how we can help take your business to the next level with our leaflet distribution services.